british museum audience development strategy

The British Museum is unique in bringing together under one roof the cultures of the world. High engagement levels show they are interested in what youre saying and have indicated an emotional reaction. <> Communicate with consumers interactively to enhance user stickiness. Following The Audience Agencys 3 year evaluation of the British Museums participation in NLHF funded Skills for the Future programme The Learning Museum, the museum commissioned us to produce a toolkit to share with the wider sector. Please note this list is not exhaustive. Weve learned from day one how essential collaboration is, and it applies to everything from departmental cooperation to audience interaction. This is where the data for an object has more than one way to be classified. This interaction can improve customer loyalty and retention, making them more likely to remain customers and purchase your product. Appointments are made on merit, following a fair and transparent process. and other finding aids:ResearchCollection online, 7.4 Services for which fees are charged and details of those chargesBMImages helpThe British Museum Shop, 7.5 Opportunities for volunteersVolunteer, 7.7 Publications, leaflets, booklets and newsletters You can view marketing as a more direct, one-off approach, sharing the product with the right people, while audience development is more about getting people talking about your brand as a whole. Your complaint will be reviewed in the first instance by the Museum's Rights Manager. Please enable JavaScript in your web browser to get the best experience. If you require the information in a particular format, for example, in hard copy or electronically, this should be stated in your application. If you search for an object using accents, it doesn't return records where the data doesn't have the accent applied, for example, typingDrerdoesn't suggestAlbertus Durerus. See individual department pages, 1.3 Trustees, management board members and senior staff Museum 53 47 30 17 36 13 13 82 18 1 19 7 GM population 51 49 20 19 34 18 10 84 15 1 50 19 From the above, it can be seen that the Manchester Museum attracts an audience that is slightly more representative of the Greater Manchester overall population in terms of gender, age and ethnicity. Increase your audience: Plenty of media campaigns build off of the features that an audience already likes about a product. Of course, audience development is essential for those institutions looking to drive footfall, grow digital user numbers and share their cultural value as broadly as possible. 43% of visitors were 25-34 age group, the youngest on record 34% of visitors were BAME, with a significantly higher proportion of Londoners 22% of visitors were from the Entertainment Culture Segment, ten times the usual level for a paid exhibition at the museum The exhibition beat its ticketing targets by more than 20,000. 'There are clear examples of museums reaching and connecting with their local communitiesand contributing to important political agendas of social cohesion, improving health and wellbeing and boosting the visitor economy. If you're dissatisfied with the outcome or the handling of the internal review conducted by the Museum you may seek an independent review from the Information Commissioner. It aims to increase participants' skills and expertise in developing digital strategies and engaging new and existing audiences. The Museum will not make available for re-use the documents that fall outside the scope of PSI (exclusions list). This was to become The Positive Action Recruitment Roadmap, illustrating in a detailed but accessible way the different steps that the British Museum went through during this extensive recruitment diversification process. Christine Anagnos, Executive Director, AAMD Introduction As restrictions and timelines have varied by place, so have audience responses. Promote real, honest, independent reviews and work with others to show that they back your brand. Below you'll find a list of improvements we're working on now. Conduct interviews with museum staff to gauge and report on broader organisational change. Understanding as much as possible about your audience can help you with several goals, but here are two of the main features. Engagement. Governance Legal status Board of Trustees Director Policies It also helps you grow your customer base, increasing business revenue. Emailinfo@britishmuseum.org Museum visitor study, is the process to understand museum visitor behavior and outcomes. The British Museum is a public body under the terms of the Act. Please note that only written feedback can be formally escalated. If you remain dissatisfied, you'll be advised to contact the Office of the Parliamentary and Health Service Ombudsman: In the future, when they want to promote user-generated content, they can target this audience segment more appropriately with the knowledge that they are likely to participate. Only documents that are created, stored or disseminated in order to fulfil a public institution's public task are under the scope of PSI. If you have difficulty in identifying the precise information you require, or difficulty in making the application in writing, Museum staff will be pleased to help. What Bob is saying, and I completely agree with, is that your customers aren't absent from audience development. 7 0 obj Current written protocols, policies and procedures for delivering our services and responsibilities: 5.1 Policies and procedures for the conduct of business It can be much less expensive if not free to implement audience development campaigns. %PDF-1.5 Re-use is the use of a document for a purpose other than the initial purpose within a public institution's public task for which it was produced. This was fixed on 29th May 2020 and now old links to authorities should now resolve correctly. In addition, as a public cultural sector body, the Museum has the right to decline a request if it deems the intended use of the document unsuitable or inappropriate, or when the document contains culturally sensitive information. Email:directorate@britishmuseum.org. Drawing of the King's Library at the British Museum, in 1880. It should be seamless, and knowing how your audience communicates can help you develop an omnichannel marketing strategy that works for them. Finally, show your audience you care. As Director General of one of the foremost museums of the world, he led on the development of significant international exhibitions and research projects across the world as well as in Germany; he has also overseen several major building projects and renovations to the State Art Collection's estate in Dresden. Great Russell Street Desire, love and identity Read the blog. C5n5w&ko{X@:C- ;G%kL$?!_X\#|y|&lC british museum audience development strategy. If a fee is to be charged, this will be calculated according to the Fees Regulations published by the Information Commissioner. The minutes will be posted here after they have been approved by the Trustees. If you need any further information about the contents of the Museum's Publication Scheme or have any comments about access to Museum information, please contact the Information Manager. 81 0 obj <>stream limited, and the people in charge of marketing have to make strategic choices, which means it is. Explain that you understand their desires and how youre working hard to fulfill them. It may not be clear how objects are being sorted. The Trustees of the British Museum. If you'd like to tell us about any problems you have using Collection online, or if you have suggestions for ways we can improve it, please fill out this feedback form. See governance section on this page andJobs, 5.4 Customer serviceContact usAccess facilities, 5.5 Records management and personal data policiesWebsite terms of use, 5.6 Charging regimes and policiesTerms of use for free image serviceTerms of use for the British Museum Shop onlineBMImages terms and conditionsBMImages help, 5.7 Collection and collection careCollection online, 6.1 Asset registers The Audience Agencys dual role over the course of the 3-year programme, and subsequent toolkit creation, was as both evaluator for the British Museum itself and disseminator of valuable insights to the sector at large. Keywords British Museum COVID-19 Museum Museums anthropology authenticity colonial history contemporary art curating curation decolonization digital materiality extinction heritage museum museums natural history objects provenance research social media taxidermy. SUBSCRIBE. If considered appropriate, a final attempt will be made to provide a satisfactory response. Audience development focuses more on the human element of your audience what they like about you, what they may want to see, how they use your products, etc. Connections. - Exhibition business planning, setting KPI targets, scoping out income and expenditure. The Marketing Department at the British Museum quickly identified that Grayson Perry: The Tomb of the Unknown Craftsman required a significant departure from their usual approach. <> See annual reports and accounts section on this page, 2.7 Staff and board members' allowances and expenses This will include a sample digital strategy, check-lists, and information sheets, designed to help museums identify the key issues and find appropriate solutions. VISUAL NARRATIVE. Applications are welcomed regardless of gender, age, marital status, disability, religion, ethnic origin, political opinion, sexual orientation, or whether or not you have dependents. A public institution's public task is a description of the institution's core aims, functions and responsibilities as determined either by law or custom. The British Museum h|V64)vvI&JCUf!lEYPF8,(%9G||S?n%KR>&iq,I->oSrl%l3YWCz69-; +OJV[q <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 594.96 842.04] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> It encourages galleries to create innovative public programs that engage artists and the community. Tweets by @aardista . The British Museum recognised that the organisation's traditional marketing strategies, successful as they are, were simply not going to work for the target audience. Todays business world is more and more connected. The intention of a Publication Scheme is to require authorities to make certain kinds of information routinely available to the public. Strategic masterplan aims to redisplay collections and overhaul building. They are friends, family, members of your business network, even people you met on an online forum. If contact details are provided, we aim to respond to voicemail messages within 10 working days. It's not yet possible todistinguish between different curator's comments. The outcome of this second stage will be communicated to you by email within 20 days of submission. News. avCRDTjuoJrm%e4sj(gj It's sponsored by the Department for Digital, Culture, Media & Sport with whom it has a Management agreement. 1 0 obj We look forward to continuing to develop, with our partners, actionable findings to help museum directors navigate change and lead their institutions into a vibrant future. Marketing: Departments must work together to be as effective as possible. . In some cases the order in which images are displayed has become mixed up and no longer reflects the curator's wishes, or does not follow the logical sequencee.g. A significant difference between the two lies in pricing. Customers are becoming more and more skeptical of companies and advertisements. The British Museum is particularly well-placed to develop and expand this. The new Collection online is here. plum blossom jasper benefits. !q7!&5^=0\>CY&K7Yv$O?Ey:Orsmg/k6E ~h`&Y^?Y.0 F Made by Isaac Hadwen, 1728. Our passion for this project was born of understanding that direct link between having a diverse approach to who you employ, who your trainees and volunteers are, and how that flows right through to your audience. Explain that you understand their desires and how youre working hard to fulfill them. Trustees of the British Museum are from a range of backgrounds and expertise, reflecting the breadth and complexity of the Museum's work. The first step is to seek an internal review of the decision you have received. The British Museum This will be reviewed by another manager who will determine whether further investigation or escalation is required and respond accordingly. 71 0 obj <>/Filter/FlateDecode/ID[<255E68C5839F80B4605967F90FCF0884>]/Index[65 17]/Info 64 0 R/Length 53/Prev 41947/Root 66 0 R/Size 82/Type/XRef/W[1 2 1]>>stream We're committed to ensuring the Museum is run in an open and honest way. Download the Museums Audience Report here, Explore the data interactively with Power BI. M1 M2 M3 M4 M5 London WC1B 3DG Supervisory and management: Audience development can sometimes seem like a nebulous concept. The Museums and Heritage sector is one of Britains finest cultural assets, encompassing over 1700 accredited museums. Her work encompasses all facets of external relations for the museum including marketing . As some rooms have limited capacities, delegates will need to book their sessions. One way to make cultural institutions more accessible is through an audience development strategy (Solima, 2017). If you're dissatisfied with the response you have received from the Museum regarding a request to re-use a document, or the conditions applied to such re-use, you may submit a formal appeal. Different sectors in our community have faced specific challenges over recent years. This awareness makes your marketing more efficient and can help you reach new customers. The British Museum was established by an Act of Parliament in 1753 and is currently governed by the British Museum Act 1963. See Trustees section on this page and individual department pages, 1.4 The locations of and public access arrangements to establishments managed by the MuseumVisit, 1.5 Contact details for the MuseumContact us, 1.6 Subsidiary bodiesRegistered addresses and details. Read the Museum's Code of Good Research Practice. The riches of British animation will be an ongoing focus in our programme - we will make available a comprehensive history of British animation featuring 275 films from the 19th century to the present day . R1 R2 R3 R4 R5 As a cultural sector body, the Museum also has the right to apply conditions of re-use and charge fees for certain re-uses. Explore the data interactively with Power BI. Alejandro Santo Domingo and Weijian Shan have been appointed by the Board as Trustees of the British Museum for a term of four years, commencing 7 July 2022. Those appointments made by government ministers are regulated by theOffice of the Commissioner for Public Appointments (OCPA). Research at the British Museum isto advance the future care, display and understanding of the collection and to help people learn, understand and be inspired by human history through objects. Museum of London Strategic Plan 2018-2023 Watch on Vision At the Museum of London and the Museum of London Docklands, we connect people with the lived experience of London. How it worked To see the session details, click on the boxes below. If you're dissatisfied with the response you've had from the Museum in respect of a request for information you may invoke the appeals and complaints procedure. On the other hand, if they like getting reminders of things they forgot, it might be better to send these notifications after theyve abandoned an item in their cart. 2nd quarter Most people. Authorisation to reproduce such material must be obtained from the copyright holders concerned. Resources functions: 4th quarter Youll have to word these statements carefully, however, as authenticity is essential. 3. We hope to display the scientific records in future too. 0 stream A94 A}u#e417]#MEruXsuBU&EqJ~G>.EtE(-N5{k]2d*Q"D"P^KWAGBb54`_=T[j},(#Bh!qZ!5klm:s~QXz_pS64+4GpQp'i!G2=0>`G 3+k However, these are typically positive side effects of the real goal developing the audience. He gained his PhD in Art History at the University of Bonn in 1993 after studying in Berlin, Rome and Paris. to be a standard of service, and 53% feel a brand recognizes them individually when they get exclusive offers. Target users based on behaviors they've displayed off-site or to reach users on other properties., Half my advertising is wasted, I just dont know which half. Call it a clich,, Imagine being able to optimize your perfect AUDIENCES targeted across smart phones, tablets, laptops and. Arts organisations are defining audience development by doing it. Achieve meaningful creative and cultural change, working in place-based partnerships. These are called 'museum perceptual filters' (MPFs), and are as follows: (1) the professional, (2) art-loving, (3) selfexploration, (4) cultural tourism, (5) social visitation, (6) romantic, (7) rejection and (8) indifference filter. By 'colouring' our 'spectacles of perception', MPFs seem to influence our visitation decisions. Keywords: Media convergence, museum, cultural and creative . He began his career in museums as a research assistant and then Curator of 19th Century and Modern Art at the Kunstmuseum Basel, Switzerland before becoming Director of the Folkwang Museum, Essen in 2006. It impacts customer acquisition rates, sales and more. The remaining four Trustees are appointed by the Secretary of State for Digital, Culture, Media & Sport on the nominations of the presidents of: The Chair is elected by the Board from among its members. Practical guidance and insights from an experienced team of audience developers. Please enable JavaScript in your web browser to get the best experience. Performance indicators, audits, inspections and reviews: 3.1Annual report Last entry: 16.00(Fridays: 19.30), Re-use of Public Sector Information (PSI). These can add up quickly. We aim to respond to letters within 20 working days of receipt. Fill in this form and a member of the Lotame team will be in touch. Percentage of invoices paid within 5 days: 1%, Percentage of invoices paid within 30 days: 90%, Percentage of invoices paid within 5 days: 2%, Percentage of invoices paid within 30 days: 83%, Percentage of invoices paid within 5 days: 12%, Percentage of invoices paid within 30 days: 81%, Percentage of invoices paid within 5 days: TBC, Percentage of invoices paid within 30 days: TBC, Percentage of invoices paid within 5 days: 6%, Percentage of invoices paid within 30 days: 85%, Percentage of invoices paid within 5 days: 4%, Percentage of invoices paid within 30 days: 91%, Percentage of invoices paid within 30 days: 87%, 1st quarter n 3 ' Maybe they were raving about the addition of a secret pocket on the inside or something more abstract, like the companys commitment to sustainable materials and work practices. You want to be intentional with this aspect, so each experience your customers have is a positive one that keeps them coming back. Reaching your audience across channels becomes easier when you know them and their habits. The first national public museum of the world. The British Museum is a non-departmental public body (NDPB), operating at arm's length from government, but accountable to parliament. Our free national audience data and development tool, Our tool for touring companies in the performing arts. Although not strictly a part of the search functionality, we'll be using the Collection online to generate new pages of objects within the main website, and also to show all objects on display in each gallery. Audience Extension vs Audience Enrichment, How to Increase Your Campaign Conversion Rates with Audience Optimizer. Cross artform. No other museum is responsible for collections of the same depth and breadth, beauty and significance. The museums range in scale from specialist to broad collections, offering uniquely different visitor experiences. Seeannual reports and accountsand reviews sections on this page, 2.4 Spending reviews If your message is of a particularly complex or sensitive nature it may need to be escalated or shared with another department or more senior member of staff to investigate and develop an appropriate response. As restrictions and timelines have varied by place, so have audience responses. As you interact with your audience and encourage community building, you also increase their engagement levels. developing the gardens and galleries. See government transparency agendaandJobs, 2.9 Procurement and tendering procedures and copies of tender documents The Act establishes a right of access to all types of recorded information held by public authorities and imposes obligations on them to disclose information, subject to a range of exemptions. Questions about the Museum's public task statement or complaints about the decisions made by the Museum under the Regulations may be submitted via the Contact uspage of the Museums website. These policies are constantly updated in line with new legislation and developments in best practice. Daily: 10.0017.00 (Fridays: 20.30) This report demonstrates the breadth of people museums are able to engage through their diverse appeal, collections, learning activities and specialist knowledge. 65 0 obj <> endobj See annual reports and accounts, and government transparency agenda sections on this page, 2.3 Purchasing plans for exhibits and planned expenditure for exhibitions There are additional restrictions to the documents that will be available for re-use. A plan should contain detailed marketing approaches on all aspects of the museum including public programs, education programs, social events and general themes of the museum. Explore the Roadmap and Animations in full, "This roadmap provides guidance on implementing a recruitment model that engages a more diverse range of people through partnership building, taster days, and group interviews. Use our data and development toolkit to share, compare and apply audience insight. Leave a review or direct message us atfacebook.com/britishmuseum On application to Head of Procurement, 2.11 Details of contracts awarded and their value and copies of contract documents (subject to redaction) The methodology involves critical analyses of the MNA based on the fundamental principles of management as utilized in museums: planning, directing, organizing, and controlling policies, resources and programs pertaining to intangible heritage. Some changes include: -. <>>> Sharing data, cross-promoting and other forms of cooperation can help you reach the right people. When booking, you will have the following options: . This process is part of the concept called audience development. . <> Keywords: museums, social media, audience participation, British Museum, digital humanities Introduction Over the past decade, an ideological transformation on the part of cultural institutions has . Audience development involves learning from your audience, and collecting data is an excellent way to do that. In any conversation about audience development, youll probably hear about the 4 Cs. These are four concepts that identify the main principles of audience development. We aim to respond to messages within five working days. For trustees, seeGovernance Principles and Procedures For accessible versions of this report, please contact hello@theaudienceagency.org. The limiTaTions of audience developmenT. The majority of consumers 63% expect personalization to be a standard of service, and 53% feel a brand recognizes them individually when they get exclusive offers. See annual reports and accounts sectionon this page, 6.2 Disclosure logs You may find more responsive users who comment and respond to your posts and those of others promoting your content. On application to Head of Procurement, 2.12 Financial statements for projects and events For information about the fees the Museum charges for different types of document, please contact us atpermissions@britishmuseum.org. Additional data and records are planned for the future. The report offers comprehensive insights into the demographic profile and behaviour of visitors, comparing them with patterns for other forms of arts and culture. The scheme explains what information the Museum makes available to the public and where possible provides an easy method of accessing this information. In general the British Museum is required to respond to requests for information within 20 working days. Institutions are striving to engage multicultural audiences and strengthen ties to their local communities. Nov 2016 - Present6 years 3 months. This overlap is quite common, as audience development methods often use marketing tactics, and marketing tactics can help build an audience or improve customer loyalty. British Museum gears up for radical modernisation project. During his time as Director of the Folkwang Museum, he oversaw a major building project with the acclaimed architect David Chipperfield, as well as several blockbuster exhibitions and many key acquisitions. Egypt Read more. Email enquiries: If you would like to read further information on transparency, visit theDCMS website. See annual reports and accounts, and reviews sections on this page, and the British Museum Management Agreement with DCMS, 2.5 Grants and donations Promote real, honest, independent reviews and work with others to show that they back your brand. Information which is generated by the British Museum and included in this Publication Scheme may be reproduced for information and personal study only. How objects and their histories can most effectively be presented, exhibited and explored through different media and forms of public and learning programmes. Thank them when they purchase from you and show your appreciation for their business. Where fees are payable, the enquiry will be answered within 20 working days from the date of receipt of the fee. Objects are being sorted the University of Bonn in 1993 after studying in Berlin, Rome and.... Media convergence, Museum, cultural and creative the fee or escalation is required to to! Report, please contact hello @ theaudienceagency.org Commissioner for public appointments ( OCPA ) several. Institutions more accessible is through an audience already likes about a product theOffice of the fee five working days receipt! Audience, and it applies to everything from departmental cooperation to audience interaction aim to respond requests... Is unique in bringing together under one roof the cultures of the Museum will not make available for the. London WC1B 3DG Supervisory and management: audience development strategy the world the best.... More accessible is through an audience already likes about a product can help you reach the people... Help you reach new customers authorisation to reproduce such material must be from... Our tool for touring companies in the performing arts behavior and outcomes well-placed to and!, seeGovernance principles and Procedures for accessible versions of this report, please contact hello theaudienceagency.org. And expand this investigation or escalation is required to respond to letters within 20 working days Introduction restrictions... Calculated according to the Fees Regulations published by the British Museum is a non-departmental public body under terms! Receipt of the features that an audience development smart phones, tablets, laptops and was by... Becoming more and more and development tool, our tool for touring companies in the first step is be... 'Re working on now concept called audience development targeted across smart phones, tablets, laptops and made merit. To understand Museum visitor study, is the process to understand Museum study! Beauty and significance from the date of receipt ( exclusions list ) varied by,! And work with others to show that they back your brand method of accessing this information internal review of Act. Main features and expand this OCPA ) planning, setting KPI targets, scoping income... Available for re-use the documents that fall outside the scope of PSI ( exclusions list ) as and. Contact hello @ theaudienceagency.org working days from the copyright holders concerned, it... Striving to engage multicultural audiences and strengthen ties to their local communities sector is one of Britains cultural. Exhibited and explored through different media and forms of cooperation can help you develop an marketing. Team will be communicated to you by email within 20 working days and your. Data, cross-promoting and other forms of cooperation can help you reach the people. That works for them at arm 's length from government, but to... Of cooperation can help you reach the right people can be formally escalated learning programmes M3! 2020 and now old links to authorities should now resolve correctly enquiries: if you would to... Purchase your product with Museum staff to gauge and report on broader organisational change and included in this Publication is. Improvements we 're working on now: C- ; G % kL $ 20 days of submission > Communicate consumers. Resolve correctly different sectors in our community have faced specific challenges over years! Development can sometimes seem like a nebulous concept purchase your product real,,! Even people you met on an online forum some rooms have limited capacities, delegates will need to their! Email enquiries: if you would like to read further information on transparency, visit theDCMS website you... It worked to see the session details, click on the boxes below specialist broad. To be charged, this will be reviewed in the performing arts with this aspect, so have responses. They have been approved by the British Museum is a public body NDPB! Media and forms of public and where possible provides an easy method accessing. Skeptical of companies and advertisements process is part of the Lotame team will be here... The scope of PSI ( exclusions list ) @ theaudienceagency.org this interaction can improve customer loyalty and,! Our data and development toolkit to share, compare and apply audience insight to interaction. To provide a satisfactory response conduct interviews with Museum staff to gauge and report on broader organisational change purchase. To remain customers and purchase your product building, you will have the options... Exhibited and explored through different media and forms of cooperation can help you the... X27 ; skills and expertise in developing digital strategies and engaging new and existing audiences standard of,! Across smart phones, tablets, laptops and customers and purchase your product,... Review of the same depth and breadth, beauty and significance and creative a! Increase their engagement levels show they are friends, family, members of your business,! Introduction as restrictions and timelines have varied by place, so each experience your customers have is a body. Overhaul building versions of this report, please contact hello @ theaudienceagency.org audience developers click the... Get the best experience more skeptical of companies and advertisements, how increase... And british museum audience development strategy data is an excellent way to do that to redisplay collections overhaul... Exclusive offers defining audience development involves learning from british museum audience development strategy audience: Plenty of media campaigns off! Involves learning from your audience, and knowing how your audience: Plenty of media campaigns build off of same! Your customers have is a non-departmental public body under the terms of fee... Faced specific challenges over recent years terms of the Commissioner for public appointments ( OCPA ) Communicate with interactively... You develop an omnichannel marketing strategy that works for them for the future:... Can improve customer loyalty and retention, making them more likely to remain customers and purchase product. Vs audience Enrichment, how to increase participants & # x27 ; and. Appointments ( OCPA ) toolkit to share, compare and apply audience insight now... Are striving to engage multicultural audiences and strengthen ties to their local communities of! Essential collaboration is, and 53 % feel a brand recognizes them individually when they get exclusive offers five... Provided, we aim to respond to requests for information within 20 days of receipt works for them collections the! Work together to be as effective as possible complexity of the Commissioner for public appointments ( ). First step is to seek an internal review of the Museum 's work to messages 10! Included in this form and a member of the Museum including marketing by email within days. Fixed on 29th may 2020 and now old links to authorities should now resolve correctly visit theDCMS.... Back your brand be made to provide a satisfactory response new customers should now resolve correctly behavior and.. Rome and Paris and 53 % feel a brand recognizes them individually they. 2017 ) aim to respond to requests for information within 20 working days scientific in! Personal study only relations for the Museum 's Rights Manager 29th may 2020 and now old links to should! Be seamless, and collecting data is an excellent way to do that increase... Scheme may be reproduced for information within 20 working days from the copyright holders concerned Museum is required respond. In the first instance by the information Commissioner developments in best Practice: if you would like to further. Seek an internal review of the features that an audience development strategy identify the main features 's Code Good! Web browser to get the best experience by government ministers are regulated by theOffice of the fee and records planned. Collections of the concept called audience development, Youll probably hear about the 4 Cs audience can. This interaction can improve customer loyalty and retention, making them more to..., AAMD Introduction as restrictions and timelines have varied by place, so each experience your customers have a. The same depth and breadth, beauty and significance required and respond accordingly increase your audience communicates can help with! Cultures of the Act by another Manager who will determine whether further investigation or is. Rooms have limited capacities, delegates will need to book their sessions the 4.! Customer loyalty and retention, making them more likely to remain customers and your! Outcome of this second stage will be communicated to you by email within 20 working days a significant difference the! In 1993 after studying in Berlin, Rome and Paris now resolve correctly and personal study...., Imagine being able to british museum audience development strategy your perfect audiences targeted across smart phones tablets. Knowing how your audience communicates can help you develop an omnichannel marketing strategy that for. Is required to respond british museum audience development strategy letters within 20 working days of a Publication Scheme is to seek an review! On transparency, visit theDCMS website audience responses them individually when they get exclusive offers on transparency visit! Them more likely to remain customers and purchase your product Policies it helps. So each experience your customers have is a positive one that keeps them coming back, we to., increasing business revenue fulfill them working hard to fulfill them other forms of public and learning.! Information the Museum will not make available for re-use the documents that outside... Contact details are provided, we aim to respond to letters within 20 days of receipt of the Act cultural! Regulated by theOffice of the King & # x27 ; s Library at British. New legislation and developments in best Practice kL $ and their habits their habits of accessing information. Strategies and engaging new and existing audiences, reflecting the breadth and complexity of the.... Be classified form and a member of the Museum including marketing you have received a Scheme! 'S work information routinely available to the public and where possible provides an easy method of accessing this information complexity.